Rainbow Crafts

Rainbow Crafts, Inc.
Rainbow Crafts
Company typeSubsidiary
IndustryToys
Founded1956 (1956)
FounderNoah McVicker, Joseph McVicker
Defunct1971 (1971)
FateMerged with Kenner in 1971
SuccessorKenner
HeadquartersUnited States
ProductsPlay-Doh
ParentIndependent (1956–1965)
General Mills (1965–1971)

Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products.[1][2] The company manufactured Play-Doh, a modeling compound for children.[1][2] Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh.[1][2] In 1971, Rainbow Crafts and Kenner merged.

Hasbro currently manufactures Play-Doh.

References

  1. ^ a b c Walsh, Tim. Timeless Toys: Classic Toys and the Playmakers Who Created Them. Andrews McNeel Publishing, 2005.
  2. ^ a b c Ohio History Central: "Rainbow Crafts Company, Inc.." Retrieved 30 October 2008.


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