Individualization
Individualization may refer to
- discrimination or perception of the individual within a group or species 
- identification in forensics and intelligence
 
 - the development of individual traits 
- a central concept in the philosophy of C. G. Jung on personal development, under the term individuation.
 - in sociology and political theory, a process towards individualism (so in Hans T. Blokland, Georg Simmel, Ferdinand Tönnies)
 - in recent sociology (Ulrich Beck and Elisabeth Beck-Gernsheim, Zygmunt Bauman) the consequence of social changes in late modernity, in which individuals are increasingly required to construct their own lives.
 
 - in economics, separate taxation of married couples
 - personalization; using technology to accommodate the differences between individuals
 - Personalized learning
 
See also
Look up individualization in Wiktionary, the free dictionary.