10K Projects

10K Projects
Parent company
Founded2016 (2016)
FounderElliot Grainge
Distributor(s)
Genre
Country of originUnited States
LocationLos Angeles, California
Official website10kprojects.com

TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),[1] is an American record label, founded in 2016 by British record executive Elliot Grainge.[2] It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.

History

The label was founded as Strainge Entertainment by Elliot Grainge in 2016.[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,[4] and later shortened to 10K Projects.[1]

Distribution was handled by Universal through Virgin Music Group[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture.[6][7]

Current artists

Former artists

References

  1. ^ a b Mitchell, Gail (October 5, 2017). "Tech N9ne's Strange Music Sues Strainge Entertainment for Trademark Infringement".
  2. ^ Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved June 27, 2022.
  3. ^ Applefeld Olson, Cathy (November 10, 2021). "Elliot Grainge Expands His 10K Portfolio". Forbes. Retrieved July 30, 2022.
  4. ^ Legrand, Emmanuel (November 15, 2023). "10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures". Creative Industries News. Retrieved January 3, 2025.
  5. ^ Paine, Andre (February 9, 2022). "10K Projects appoints Tony Talamo and Zach Friedman as co-presidents". Music Week. Retrieved July 29, 2022.
  6. ^ Communications, WMG (September 5, 2023). "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE". Warner Music Group. Retrieved October 2, 2023.
  7. ^ Rhys, Dan (September 5, 2023). "Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture". Billboard. Retrieved October 2, 2023.
  8. ^ a b c d "10K Projects | Partners". www.10kprojects.com. Retrieved February 7, 2025.
  9. ^ Zellner, Xander (April 30, 2025). "Hot 100 First-Timers: Forrest Frank Makes Solo Debut With Christian Hit 'Your Way's Better'". Billboard. Retrieved June 11, 2025.
  10. ^ "Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group". Warner Music Group. February 14, 2025. Retrieved February 16, 2025.
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