Bim (company)
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Native name  | BİM Birleşik Mağazalar A.Ş. | 
|---|---|
| Company type | Public | 
| BİST: BIMAS | |
| Industry | Retail | 
| Founded | 1995 | 
| Headquarters | |
Number of locations  | 13,525 stores [1]  List 
  | 
Area served  | Turkey Egypt | 
Key people  | Mustafa Latif Topbaş (Chairman) | 
| Products | |
| Revenue | |
| Total assets | |
| Total equity | |
Number of employees  | 86,647 (2023)[2] | 
| Subsidiaries | File | 
| Website | bim | 
BİM Birleşik Mağazalar A.Ş. (BİM for short) is a Turkish retail company, known for offering a limited range of basic food items and consumer goods at competitive prices. Bim were the pioneers of this discount store model in Turkey.
History
Bim A.Ş. was founded in 1995[3] by a group of investors around Cuneyd Zapsu. Zapsu sold his shares to the investment bank Merrill Lynch in 2000. Today, the main shareholder is Mustafa Latif Topbaş.[4] In 2005 44.12% of its shares were offered to the public.[5]
Operations
At the beginning, BİM had only 21 stores, but it expanded thoroughly and by the end of 2015 it counted 4,972[6] and 2019; 7,438 stores [3] by the third quarter of 2021, the company operated 10,330 stores. It also operates 828 stores in Morocco[3] and 300 in Egypt.[3] BİM does not offer franchises, all stores are owned and operated by the company itself,[7] and they are viewed as a competition to the many independent neighborhood stores. The business model is inspired by the German discounter ALDI.[4]
Private label brands
Bakery
- Connex — dough and cake mix
 - Ekmecik — bread
 - Unlum — phyllo dough
 
Cleaning & Household
- Activ-blok — toilet deodorizer
 - AKS — surface cleaner 
- AKS Bril — kitchen and bathroom cleaner
 
 - Art Matik — laundry detergent
 - Bill Matik — powder laundry detergent
 - Bind Activit — dishwashing tablets
 - Bulut — fabric softener
 - Desto — dishwashing detergent
 - Güldal — bleach and cleaner
 - Mr. Bee — cream cleaner
 - Mr. Green — cleaning cloths
 - Protex — aluminium foil, baking paper, garbage, and storage bags
 - RoomStar — air freshener
 - Santa — picnicware
 
Dairy, Eggs & Fridge
- Aknaz — white cheese
 - Bili Bili — eggs
 - Binvezir — cheese
 - Daphne — pudding
 - Dost — yogurt, milk, ayran, and cottage cheese 
- Dost Gurme — fruit yogurt
 
 - Kaanbey — kashar cheese
 - Kerem — cream and cream cheese
 - Osmanoğlu — desserts
 - Pervin — butter
 - Sole — margarine
 - Üç Köşem — cheese triangles
 
Drinks
- Abdullah Efendi — Turkish coffee
 - Agah — boza
 - Assu — water
 - Berk — tea
 - Etkin — lemonade
 - Fer — lemon soda
 - Jucy — fruit juice
 - Karlıtepe — mineral water
 - Le'Cola — cola
 - Le'Porta — orange soda
 - Le'Mandy — mandarin soda
 - Lemonte — lemonade
 - Performans — energy drink
 - Teatone — iced tea
 - VIP — instant coffee
 - Will — pineapple juice
 
Freezer
- Adora — ice cream
 - Bugido — ice cream 
- Bugido MaSante — ice cream
 
 - Dudi — ice cream
 - Fair — ice cream 
- Fair Gold — premium ice cream
 
 - Ice Loly — ice pops
 - Lezzethane — frozen products
 - Mutfağım — frozen products
 
Health & Beauty
- A Plus — hair care 
- A Plus Elegance — hair dye
 
 - Agu Baby — baby shampoo
 - Apaks — cotton pads and cotton swabs
 - Blume — tissue paper
 - Capitol — hair care
 - Dushy — shower gel
 - Epi — hair removal
 - Family — baby wipes
 - Işıl — soap
 - Ivory — pocket wet wipes
 - Jenny & Willy — baby diaper
 - Karayel — Kolonya
 - Lâl — feminine hygiene
 - Let's — condoms
 - Man S — male grooming
 - Mercy — perfume
 - Performans — sports nutrition
 - Powerdent — oral hygiene 
- Powerdent Shine — toothpaste
 
 - Queen — paper towel 
- Queen 3— toilet paper
 
 - Scarlett — feminine hygiene
 - Shela — deodorant
 - Shine — toothbrush
 - Silver Rose — cosmetics
 
Meat, Seafood & Deli
- BGrill — poultry burgers and döner kebab
 - Derya — seafood
 
Pantry
- Balkaşık — honey
 
- Bol Bol — sauces
 - Cardella — pasta
 - Cupido — cornflakes
 - Çiğdem — corn oil
 - Daphne — pudding mix
 - Derya — tinned seafood
 - Destan — spices
 - Efor — vinegar
 - Efsane — rice, flour
 - Felice — pistachio paste
 - Fıçı — pickles
 - Hürrem — soup mix and stock
 - İlkgün — jam
 - İnci — olives
 - Kelly's — corn flakes
 - Mutfağım — canola oil
 - Pasta Veneta — premium pasta
 - Peripella — hazelnut spread
 - Saban — bulgur and legumes
 - Sayley — hazelnut spread
 - Serel — tahini, molasses, halva
 - Sırım — olive oil
 - Sole — sunflower oil
 - Şafak — granulated sugar and sugar cubes
 - Yazgan — semolina
 - Yurdum — tomato paste, tomato sauce, mixed vegetables, corn, and ready meals
 
Snacks & Confectionery
- Bruno — cream sandwich biscuits
 - Buono — chocolate 
- BuonoDolce — hazelnut chocolate
 
 - Carlotti — ladyfinger biscuits
 - Casey — cake
 - Centro — wafer
 - GofGof — chocolate covered wafer
 - Hazine — chocolate
 - Hyper Bon — chewing gum
 - Jelly Party — gummy candy
 - Krınkıl — pretzel sticks
 - Party — corn chips
 - Patito — potato chips
 - Simbat — nuts
 - Sniti — cacao cream sandwich biscuits
 - Star Krak — corn snacks and popcorn
 - Startop — sugar-coated candies
 - Süsse — biscuits
 - Tindy Candy — hard candy
 - Top Stars — chocolate coated fruit and nuts
 - Topi Gum — bubble gum lollipop
 - Topi Tanem — chocolate confections
 - Vow — caramel chocolate
 - Wall Star — coconut filled chocolate
 - Yaşam — tea biscuits
 
Miscellaneous
- Abdullah Efendi Keyif — Turkish coffee machines
 
- Casilda Home — home decor
 - Chef's — cookware and kitchenware 
- Chef's Plus — premium cookware and kitchenware
 - Chef's Pro — professional-grade cookware and kitchenware
 
 - Comfort Family — underwear
 - Dijitsu — home appliances
 - Keysmart — home appliances
 - Mr. Bady — toys
 - Power B — batteries
 - Power Key — light bulbs
 - Studi — stationery
 
See also
References
- ^ "Bim".
 - ^ a b "Şirket çalışanlarının sayısı" (PDF).
 - ^ a b c d "Bim A.Ş. > Welcome..." english.bim.com.tr. Retrieved 2020-08-31.
 - ^ a b "BIM rings the changes for Turkey's shoppers". www.ft.com. 2010-10-05. Retrieved 2020-08-31.
 - ^ "Untitled Document". Archived from the original on 2015-10-04. Retrieved 2014-06-29.
 - ^ BİM Records Growth Of 21% For 2015European Supermarket Magazine Retrieved 2016-03-13
 - ^ "Bim A.Ş. | Frequently Asked Questions". english.bim.com.tr. Retrieved 2015-10-03.
 
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