Pibb Xtra
| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | June 28, 1972 (as Peppo) June 26, 1974 (as Mr. Pibb) June 27, 2001 (as Pibb Xtra) |
| Color | Caramel |
| Flavor | "Spicy cherry"[1] |
| Variants | Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla |
| Related products | Dr Pepper Dr. Wells Dr Thunder |
Pibb Xtra, formerly Mr. Pibb (which was sometimes styled as Mr. PiBB) and Peppo, is a soft drink created and marketed by The Coca-Cola Company. It is considered to be similar to Dr Pepper[2] and it has several variants.
As of 2025, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.
History
First introduced as "Peppo" to compete against Dr Pepper,[3] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[4] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas[5] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[6] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[7]
In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.[8] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".[1][9][10]
Variations
Standard flavors
Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation.
Pibb Zero replaced Diet Mr. PiBB.
Coca-Cola Freestyle flavors
Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.[11] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.
Ingredients
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.
| Nutritional value per 12 fl oz (355 ml) | |||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 140 kcal (590 kJ) | ||||||||||||||||||||||||
38 | |||||||||||||||||||||||||
| Sugars | 40 | ||||||||||||||||||||||||
| Dietary fiber | 0 | ||||||||||||||||||||||||
0 | |||||||||||||||||||||||||
| Saturated | 0 | ||||||||||||||||||||||||
| Trans | 0 | ||||||||||||||||||||||||
0 | |||||||||||||||||||||||||
| |||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||
| Cholesterol | 0 | ||||||||||||||||||||||||
| †Percentages estimated using US recommendations for adults,[12] except for potassium, which is estimated based on expert recommendation from the National Academies[13] | |||||||||||||||||||||||||
References
- ^ a b "Pibb Xtra". Pibb Xtra. Retrieved April 8, 2019.
- ^ Helena Nichols. "14 Facts About Dr. Pepper That Are Pretty Fascinating". The Daily Meal.
- ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
- ^ Soda Pop of the Week: Peppo, archived from the original on March 3, 2014, retrieved April 18, 2011
- ^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb, Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27, 2001): 109
- ^ Dr Pepper Museum – History of Dr Pepper
- ^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
- ^ "Dr Pepper Versus Pibb Xtra". HowStuffCompares. Retrieved November 18, 2019.
- ^ Ruggiero, Lorretta (January 17, 2019). "Is Dr Pepper the Soft Drink of Texas?". Houston Press. Retrieved April 8, 2019.
- ^ "Restaurant review: Welcome to Suntree, Charlie Graingers". Florida Today. Retrieved April 8, 2019.
- ^ "Pibb Xtra – Freestyle Nutrition Facts | Product Facts". www.coca-colaproductfacts.com. Retrieved April 8, 2019.
- ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
- ^ "TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In: Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". Dietary Reference Intakes for Sodium and Potassium. pp. 101–124. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. NCBI NBK545428.
External links
- Official website
- Pibb Xtra at the Wayback Machine (archived April 27, 2002)
- Mr. Pibb at the Wayback Machine (archived November 11, 1998)